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Top Life Insurance Trends to Watch for in 2025
Greer & Associates

In 2025, reevaluating life insurance needs is more critical than ever before. As families grow and circumstances shift—perhaps you've bought a new home or undergone significant family changes—it's time to reconsider how life insurance fits into your financial security plan. With life insurance acting as the backbone of financial protection, understanding industry trends can ensure you’re not left behind. This blog will share three life insurance trends to note this year.

Life Insurance Ownership Decline

Life insurance ownership has been on a decline, dropping from 63% in 2011 to 52% in 2023. Despite this downward trend, the necessity for coverage has only escalated. With the average funeral cost reaching $7,800, not to mention the potential burden of passing unpaid debts to loved ones, appropriate life insurance policies are crucial. Tailored policies can help safeguard families from financial strain, making life insurance more essential than ever.

The Rise of Personalized Consultations

While online shopping remains popular, a growing number of consumers are reverting to personalized, in-person consultations for their life insurance needs. The value of working with experienced professionals cannot be overstated, as they provide tailored, holistic support to help clients navigate their options effectively. This trend underscores the importance of personalized assistance in making informed decisions about life insurance policies.

Living Benefits Revolutionizing Coverage

Living benefits are revolutionizing how modern life insurance policies are perceived and utilized. Chronic illness riders, term-to-cash value conversions, and similar features allow policyholders to access funds during their lifetime, offering flexible financial solutions beyond the traditional death benefit. As these options grow in importance, exploring them can offer additional security and peace of mind.

As you consider these trends, reassessing your life insurance needs in light of significant life changes becomes imperative. Whether it's moving into a new home, expanding your family, or adapting to other major life events, life insurance is there to provide peace of mind and financial security.

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